United Kingdom

The United Kingdom with a population of over 67 million is rich in cultural heritage and ethnic diversity and consists of four nations each with a clear identity: – England, Scotland, Wales and Northern Ireland.  The UK is a multi-cultural society and is thus tolerant and receptive to different cultures on all facets including social, political, economic and business level.

Key characteristics of the UK include a stable government, constitutional monarchy headed by parliament, dependence on international trade, a large consumer market with a high standard of living and an educated workforce.  Despite recent challenges due to BREXIT, the UK still remains as one of the most important global economic powers and trading partners.

Some main advantages for Finnish SME companies wishing to do business in the UK include no major language barriers, an acceptance of Finnish products in the UK related to a good perception of Finnish innovation, design and quality.  Opportunities for doing business in the UK are numerous in a wide range of industry/service sectors and most commonly for Finnish SMEs within specialist niche product/market applications.  From 2021 onwards, some leading Finnish business experts have acknowledged that there would be business potential for Finnish companies wishing to target the UK medical diagnostics market and the UK Fintech market.

Business mentality and content is important in British business culture and, on the latter, detailed information about a company’s experience, results, financial status & organization are paramount.  It is possible to develop both long-term business and personal relationships between Finnish and UK counterparts due to synergy in mindset.

Knowledge and appreciation of the basic cultural, ethical and business values of the UK is crucial

to any company wishing to conduct business in such a varied yet traditional country.

Isabel Wilkins

Business Consultant
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Richard Whale

Business Consultant
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